Logo requirements

To ensure that your logo displays properly on Instagrocer Marketplace, adhere to Instagrocer’s requirements and guidelines. Your logo appears across various pages, such as the homepage and the store directory page.

Requirements and guidelines

Ensure that your logo meets the following requirements and guidelines for Instagrocer Marketplace:

• Asset dimensions. 512x512 pixels

• Ratio. 1:1

• Logo placement. Adhere to the following guidelines:

  • For best results, fill the space to ensure that the logo reaches the edges of the asset dimensions. If you do not fill the space, your logo will appear small relative to other retailers.

  • If you are using symbols or imagery, use the most iconic representation of your brand.

  • Avoid including complex details in your logo, which might not display clearly on small screens, detracting from your brand.

• Image specifications by file type

  Image Type / Format	Instructions
  PNG (transparent)	Consider providing a complementary background hex code that Instagrocer can use to fill the logo container.
  PNG (flattened)	Must include a solid color background.
  JPG	Accepted when PNG assets can’t be provided. These assets are displayed as a circle over a white background.
  EPS or AI	Recommended as an additional file type for future use by the Instagrocer design team (e.g., co-branded collateral).

• Background color. Adhere to the following guidelines:

  • Provide a hex code with your asset to fill the background of the logo container. Any asset without a provided hex code will default to a white background.

  • If using a flattened PNG with a solid color background, you must also tell your Instagrocer representative the hex code for the color.

  • Do not provide a different background color hex code than what is designed in your asset.