Image requirements
Instagrocer collects images in a variety of ways to ensure comprehensive coverage and a great customer experience. First, Instagrocer fills gaps by using its own image sources. Instagrocer owns and manages a large database of fresh product images to use across stores. Examples include meat, seafood, produce, and bulk foods like nuts and rice. Instagrocer partners with third-party content providers to obtain images directly from manufacturers and consumer packaged goods companies.
If you want to provide custom products images, you can add the following columns.
| Column | Data type | Description | Example |
|---|---|---|---|
| remote_image_url | string | Primary image of the product. | https://www....com/image_url_4011.pngFor more information, see Image link requirements. |
| additional_images_url | JSON | An array of JSON objects defining secondary image URLs. | <br/>[{<br/> """angle""": """angle_right""",<br/> """src""": """https://www....com/image_url_4011.png"""<br/>}]<br/>For more information, see Secondary images. |
Image link requirements
To ensure that your images display on the storefront, provide publicly accessible URLs and adhere to the following requirements:
| Description | Example |
|---|---|
| URL requirements | URLs cannot include spaces and must include the file extension: Invalid URL: https://www....com/image_url_4011Valid URL: https://www....com/image_url_4011.png |
| Refreshing images | To change an image, or to update its location, ensure that you change the URL. Initial URL: https://www....com/image_url_4011.pngRefreshed URL: https://www....com/image_url_4011_1.png |
| Dropbox hosted images | You can host images on Dropbox if they are publicly accessible. In Dropbox, to allow automatic download, select the image, share it, copy the link, and change the suffix from ...dl=0 to ...dl=1. |
Secondary images
The additional_images_url column is an array of JSON objects defining additional image URLs.
| Field | Required | Type | Description | Example |
|---|---|---|---|---|
| angle | Yes | text | The orientation of the product image. | ingredientsnutritiondrugsFor more information, see angles accepted. |
| src | Yes | text | The image file URL. | https://www....com/image_url_angle_4011.png |
Angles accepted
| Angle | Definition |
|---|---|
| ingredients | Ingredients list image. |
| nutrition | Nutritional Panel image. |
| drugs | Drug facts image. |
| supplements | Supplement information image. |
| lifestyle | Lifestyle image (for example, product in use). |
| angle_left | Image of left side of product. |
| angle_right | Image of right side of product. |
| angle_back | Image of back of product. |
| angle_top | Image of top of product. |
| unknown | Angle unknown or unspecified. |
Image criteria
It is important that customers see exactly what they are receiving in their grocery bag. You need to provide images of the product just as it looks in the store.
Ensure that images meet the following requirements:
- Brand, name, and size are easily visible.
- Pure white background required.
- No additional text, items, decorations, confusing objects or additional graphics around the image.
- Product is in-focus with crisp edges.
- Product has accurate and realistic colors.
- Full product is in-frame and not touching the edges of the image area.
- Product fills 85% of the image area.
Image specifications
Your product images should meet the following criteria:
- Resolution.
- Recommended: 1000x1000 pixels (to support image zoom)
- Minimum: 600x600 pixels
- Maximum: 4000x4000 pixels
- DPI: 300
- Aspect ratio: square (1:1)
- File size: Less than 3 MB
- File format: PNG or JPG